Roche - Indianapolis, IN
posted 5 months ago
The primary purpose of the Product Marketing Manager, cobas liat position is to develop marketing strategies, tools, and tactics that drive growth, profitability, and predictability for the cobas liat portfolio. This role provides leadership for a specific area of responsibility within marketing to accomplish strategic and tactical business objectives. The Product Marketing Manager will support the Group Marketing Manager in executing strategy and tactics, business planning processes, cycle and business review meetings, resource management, and developing business area knowledge. The successful candidate will work closely with local departments and global teams to manage and support programs that ensure the success of the portfolio in the market. This includes the development of all elements of the marketing mix. The role requires effective collaboration within a cross-functional team to inspire and influence above authority. The Product Marketing Manager may also develop all marketing deliverables for product commercialization and lead the development of product labeling required for development and US launches. In addition, the Product Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote the cobas liat portfolio and total solution. This position plays a major role in enhancing brand awareness and loyalty by utilizing all marketing channels. The manager will develop and execute strategies, tactics, and programs to drive uptake of the current portfolio in the market, including the commercialization of new products and the execution of launch plans and field/multi-channel rollouts. The role also involves developing product messaging and communication via all marketing channels and serving as a key point of contact for sales collateral, competitive positioning, and customer engagement throughout the customer lifecycle. The duties are varied and complex, often involving research, analysis, and solution development, requiring originality and ingenuity. The Product Marketing Manager will provide direction on issues of expertise and assist department leadership in setting strategic direction.