Product Marketing Manager, Content, Global Services Product Marketing and Messaging

$98,200 - $179,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As a Product Marketing Manager for the Global Services portfolio at Amazon Web Services (AWS), you will lead the development of product marketing content for various services including AWS Training and Certification, AWS Support and Managed Services, AWS Professional Services, and Security Services. This role involves crafting compelling messaging and content that effectively communicates the value of AWS services to customers, while collaborating with various teams to ensure consistency and relevance in messaging across marketing channels.

Responsibilities

• Drive the development of top-level messaging and core content for AWS Global Services.
• Craft and develop compelling audience-specific messages and tools (messaging frameworks, narratives, presentations, videos, enablement).
• Collaborate with Global Services reference, research, product, and business teams to distill key benefits and proof points into compelling value propositions and messaging.
• Stay connected to business trends and help ensure messages and stories are relevant to our customers.
• Ensure that customer stories are integrated into marketing content in a way that is credible and compelling.
• Collaborate with AWS marketing teams to integrate content into events and marketing programs.
• Provide and pursue new ideas for using messaging and storytelling to build thought leadership for AWS.
• Influence and maintain global, organization-wide consistency for messaging.
• Collect content development best practices and create mechanisms for sharing within Global Services Marketing.
• Become fluent in AWS's communication style, tone, and voice.
• Provide writing and editing support as needed for Global Services marketing and communications projects.
• Work effectively across product marketing, communications, research, references, marketing, and sales to elevate, differentiate, and scale Global Services messaging and stories.
• Play a critical role in the evolution of the AWS story on people-powered services as a complement to our technology services.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels.

Nice-to-haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives.

Benefits

• Full range of medical benefits
• Financial benefits including equity and sign-on payments
• Comprehensive employee benefits package