Product Marketing Manager, Content, Global Services Product Marketing and Messaging

$98,200 - $179,600/Yr

Amazon - Santa Clara, CA

Full-time - Mid Level

Santa Clara, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for Global Services at Amazon Web Services (AWS) is responsible for leading the development of product marketing content for various services including AWS Training and Certification, AWS Support, Managed Services, and Security Services. This role involves crafting compelling messaging and content that resonates with target audiences, collaborating with various teams to ensure the integration of customer stories into marketing materials, and influencing the overall marketing strategy for AWS Global Services. The position requires a strategic mindset to drive business growth and enhance the visibility of AWS's offerings.

Responsibilities

• Drive the development of top-level messaging and core content for AWS Global Services.
• Craft and develop compelling audience-specific messages and tools such as messaging frameworks, narratives, presentations, and videos.
• Collaborate with Global Services reference, research, product, and business teams to distill key benefits and proof points into compelling value propositions and messaging.
• Stay connected to business trends to ensure messages and stories are relevant to customers.
• Ensure that customer stories are integrated into marketing content in a credible and compelling manner.
• Collaborate with AWS marketing teams to integrate content into events and marketing programs.
• Provide and pursue new ideas for using messaging and storytelling to build thought leadership for AWS.
• Influence and maintain global, organization-wide consistency for messaging.
• Collect content development best practices and create mechanisms for sharing within Global Services Marketing.
• Become fluent in AWS's communication style, tone, and voice.
• Provide writing and editing support as needed for Global Services marketing and communications projects.
• Work effectively across product marketing, communications, research, references, marketing, and sales to elevate, differentiate, and scale Global Services messaging and stories.
• Play a critical role in the evolution of the AWS story on people-powered services as a complement to technology services.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation, macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.

Nice-to-haves

• Experience managing external partners to develop marketing programs.
• Experience presenting ideas to various levels of an organization to gain support for initiatives.

Benefits

• Flexible work hours and arrangements to support work-life harmony.
• Endless knowledge-sharing and mentorship opportunities for career growth.