CGI - Fairfax, VA
posted 2 months ago
We are looking for an experienced Product Marketing Manager to support strategic marketing for the CGI Credit Studio credit management platform. In this role, you will design and execute campaigns around credit management platform capabilities including origination, collections, and servicing. This role requires leadership and collaboration skills as you work closely with product managers, client account teams, and your marketing colleagues across the U.S. and globally to promote CGI's thought leadership, offerings and services, unique capabilities, and success stories to our clients and prospects. You will join an energized and outcomes-driven marketing team as the primary marketing business partner to the Credit product group. You will succeed with excellent project and stakeholder management skills, ability to learn quickly, attention to detail, a strategic approach, an innovative and creative mindset, and a passion for serving clients. While the majority of your colleagues are local to Fairfax, VA and the surrounding area, we collaborate proactively and virtually with teammates and stakeholders across the U.S. This role can be located in any CGI office in the U.S., but the preferred location is Fairfax, VA. Your future duties and responsibilities include collaborating with the product team and corporate marketing team to plan and execute integrated marketing campaigns that drive demand and align with CGI's business objectives and target audience. You will develop and maintain current strategic marketing materials for the CGI Credit Studio credit management platform including sales presentations, thought leadership blogs and whitepapers, brochures, digital collateral, case studies, and business development resources. Additionally, you will design and contribute to marketing strategies for industry and event campaigns that promote Credit Studio solutions across channels including cgi.com, social media, email, and third-party platforms. You will also contribute to industry and user conference planning and execution, implement lead generation strategies and nurture campaigns to attract and convert high-quality leads, ensuring a steady pipeline of potential customers. Furthermore, you will analyze and report on marketing performance metrics, campaign effectiveness, and return on investment (ROI) to continuously optimize and refine marketing strategies. Conducting market research and generating insights about competitor offerings and positioning strategies will also be part of your responsibilities. You will work closely with sales, product, and marketing functions to align marketing efforts and ensure consistent messaging and branding, and execute go-to-market campaigns and initiatives. Lastly, you will support the product team in building awareness with industry analysts and support go-to-market relationships and offerings with CGI's external partners and key industry associations.