Product Marketing Manager, Cross-Channel

$72,600 - $155,200/Yr

Amazon - Culver City, CA

Full-time - Mid Level

Culver City, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Amazon Music is seeking a dynamic Product Marketing Manager to join our Owned and Operated (O&O) Cross-Channel Strategy team. This role is pivotal in centralizing and scaling marketing efforts across six key O&O channels: Identity and Access Management (IAM), Outbound, Landing Pages, Browse Home Marketing, Onsite Merchandising, and App Store. The mission of this team is to address O&O pain points and opportunities comprehensively, driving substantial impact in how Amazon Music engages fans, artists, and creators on a global scale. As a Product Marketing Manager, you will lead initiatives that span our four main pillars: Automation, Personalization, Operational Efficiency, and Experimentation. Your focus will be on enhancing automation by exploring AI tools, API integrations, and solutions that reduce manual efforts. You will need to possess strong interpersonal skills to build trust with internal teams who will rely on you to solve key challenges. Your responsibilities will include identifying challenges, exploring both internal and external solutions, making recommendations, and implementing new processes and tools. In this role, you will drive the global strategy for Owned and Operated channels, which include email, push notifications, in-app messaging, landing pages, and more. You will lead projects that encompass all four pillars, with a strong emphasis on automation. Additionally, you will explore and implement AI tools, API integrations, and other technologies to streamline marketing efforts. Increasing experimentation velocity and impact through test recommendations and cross-team alignment will also be a key focus. You will conceptualize and launch new products for O&O channels by writing technical requirement documents and working closely with technical teams. Identifying challenges within O&O marketing channels and onboarding new processes/tools to improve operational efficiency will be essential. Furthermore, you will facilitate cross-channel knowledge sharing through improved communication efforts, including documentation, meetings, and emails. Your experience using customer research, hard data, and metrics will be crucial in backing up assumptions, generating forecasts, and assessing the efficacy of marketing programs. This role requires a minimum of 3 years of marketing experience in a consumer-facing technology organization, along with proficiency in systems and tools involving email, web analytics, and CRM for targeting, segmentation, and reporting for demand generation.

Responsibilities

• Drive global strategy for Owned and Operated channels (email, push, in-app messaging, landing pages, and more) across 4 main pillars: Automation, Personalization, Operational Efficiency, and Experimentation
• Lead projects that encompass all four pillars, with a strong emphasis on automation
• Explore and implement AI tools, API integrations, and other technologies to streamline marketing efforts
• Increase experimentation velocity and impact through test recommendations and cross-team alignment
• Conceptualize and launch new products for O&O channels by writing technical requirement docs and working closely with technical teams
• Identify challenges within O&O marketing channels, and onboard new processes/tools to improve operational efficiency
• Facilitate cross-channel knowledge sharing through improved communication efforts (doc writing, meetings, emails)
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• Experience with marketing strategies in online and mobile channels
• Strong leadership and communication skills to drive recommendations, articulate tradeoffs and influence senior executives
• Exceptional writing, verbal communication, and presentation skills
• 3+ years of marketing experience in a consumer facing technology organization

Benefits

• Full range of medical, financial, and/or other benefits
• Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
• Competitive salary based on market location and job-related knowledge, skills, and experience