Augustine Institute - Florissant, MO
posted 4 months ago
The Product Marketing Manager for Curriculum at Augustine Institute plays a pivotal role in leading the marketing and brand strategy for the Word of Life curriculum. This position is designed for a Subject Matter Expert (SME) who will focus on engaging Catholic educators and catechists through effective marketing campaigns aimed at increasing adoption, engagement, and retention of the curriculum. The ideal candidate will possess a diverse background in digital media campaigns and will be responsible for delivering comprehensive campaign reports to key stakeholders and executive leadership. A strong foundation in brand and product marketing is essential, along with lifecycle marketing experience, to effectively tell the story of the curriculum and inspire action among educators. In this role, the Product Marketing Manager will analyze holistic data on leads and existing customers to identify successful strategies and areas for improvement. They will be responsible for driving organizational success towards Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs), focusing on metrics such as usage statistics, adoption rates, and customer retention. The manager will own the customer journey for Word of Life, developing and maintaining customer personas to tailor marketing efforts effectively. The position requires coordination of all marketing activities across various media platforms, including email, public relations, direct mail, social media, and events, particularly the LA Religious Education Congress. Collaboration with Creative Services and digital marketing teams is crucial to manage timelines and asset creation for all curriculum-related marketing efforts. The manager will also maintain relationships with external vendors and serve as the primary marketing liaison for all Word of Life brand activities, working closely with content and technology teams. Additionally, the Product Marketing Manager will provide product management expertise in brand positioning and collaborate on marketplace and consumer research. They will research and analyze economic, technological, and demographic factors to capitalize on market opportunities and monitor the competitive landscape. The role also involves discovering cross-selling and upselling opportunities to enhance customer engagement and lifetime value (LTV).