Esri - Redlands, CA
posted 5 months ago
As a Product Marketing Manager at Esri, you will play a pivotal role in expanding and growing Esri's industry-leading data and location services into both new and existing markets. This position requires collaboration with product, industry, and sales managers to create and execute impactful marketing strategies that not only drive sales but also raise awareness of Esri's cutting-edge spatial analysis products. You will have the opportunity to showcase your marketing expertise while working for a company that is deeply committed to science, sustainability, community, education, research, and positive change. In this role, you will be responsible for developing and executing go-to-market strategies specifically tailored for Esri's data and location services. You will spearhead the communication strategy for changes in product functionality and lifecycle changes, ensuring that both internal and external stakeholders are informed, including during events and tradeshows. Understanding user and buyer persona needs will be crucial for creating effective positioning and messaging. You will lead, coordinate, and execute product launches, product releases, and multi-channel enablement efforts. Working closely with corporate and industry marketing teams, you will execute campaigns that promote awareness and adoption of Esri technology. Additionally, you will create engaging content such as web pages, case studies, videos, and other assets to enhance the customer journey. Collaboration with product management, product engineering, and global business development will be essential throughout the product life cycle. You will also aid in the creation of sales enablement materials to enhance internal education and awareness, provide insights into competitive capabilities, and develop and monitor key performance indicators to measure product performance in the market.