C3 AI - Tysons Corner, VA
posted 3 days ago
About the position
C3.ai, Inc. (NYSE:AI) is a leading Enterprise AI software provider for accelerating digital transformation. The proven C3 AI Platform provides comprehensive services to build enterprise-scale AI applications more efficiently and cost-effectively than alternative approaches. The C3 AI Platform supports the value chain in any industry with prebuilt, configurable, high-value AI applications for reliability, fraud detection, sensor network health, supply network optimization, energy management, anti-money laundering, and customer engagement. C3 AI has an immediate need for a Product Marketing Manager. The Product Marketing organization will be responsible for outbound and commercial aspects of C3 AI's products. Product marketing will interact with C3 AI's existing and prospective customers to bring the voice of our customers to our product roadmap; help drive product strategy; develop product messaging and positioning; enable sales with a robust portfolio of content; develop messages to support our GTM; plan and execute marketing events; support our engagement with analysts; and work with marketing to run effective customer engagement and awareness campaigns. As a Federal Applications Product Marketing Manager, you will be responsible for one or more of C3 AI's federal government products and tools, with emphasis on our Defense & Intelligence Suite. You will live the customer journey, help us define future innovation, identify and execute on market opportunities, build stories to help us engage current and future customers for long term success, all while differentiating us from the competition. Your impact will touch all parts of the company and help us fuel our growth across industries and buyers. Our ideal candidate is a creative thinker with analytic and problem-solving capabilities, compelling storyteller, and able to transform complex needs and solutions into simple differentiated messages, while also having a passion for people demonstrated by engaging cross-functionally to deliver sophisticated products and solutions.
Responsibilities
- Develop a deep understanding of federal government requirements and partner with Product Management to define market opportunity and influence roadmap priorities.
- Create and execute go-to-market plans for product launches and new releases; coordinate these plans with other stakeholders in C3 AI Federal Systems and C3 headquarters.
- Develop and track key business metrics for federal products, evaluating the state of the brand with defense and intelligence customers.
- Develop compelling and easy to understand product content for Sales and Pre-sales including sales training on products, positioning, competitive analyses, FAQs, and cheat sheets.
- Develop compelling external product content including data sheets and product case studies, website content, blogs, press releases, webinars, solution guides, product launches, etc.
- Coordinate digital campaigns with other colleagues in C3 Marketing.
- Work with Sales and Pre-sales to inspire, motivate and ultimately win customer business through the sales cycle; meet and interact with customers through the sales cycle.
- Work with marketing to enable appropriate product positioning and product materials on the C3 AI website; and run appropriate campaigns to create product awareness.
- Work with customers and support them in achieving future success with C3 AI.
- Plan and execute virtual and in-person events in support of C3 AI Federal Systems go to market strategy.
- Present with authority at industry conferences, panels, and customers and internal events.
- Develop a thorough understanding of the full suite of C3 AI SaaS Applications and represent the capabilities of these applications to customers.
- Actively support pre-sales activities (Trials, PoCs and PoTs) to ensure consistent use of existing SaaS applications across our global customer base.
- Effectively and proactively communicate with customers and build a trusted advisor relationship.
- Travel to our Redwood City, CA headquarters each quarter and to events is expected.
Requirements
- U.S. citizenship required.
- Bachelors degree in marketing, communications, or similar field.
- 5+ years of experience directly supporting U.S. government and/or Federal clients. 8+ years with defense and intelligence programs preferred.
- 5+ years of experience delivering compelling product marketing results and product revenue growth.
- Excellent verbal and written communication, and presentation skills.
- Ability to support several projects simultaneously, working both independently and collaboratively across diverse teams.
- Demonstrable domain expertise in any of the following: digital content generation, enterprise sales collateral, enterprise go-to-market strategies, AI-based application development, or digital marketing and targeting.
- Experience managing and developing new product marketing programs with clear data driven results.
- Experience managing product positioning or competitive analysis.
- Experience collaborating effectively with both sales and product management to achieve results.
- Demonstrated success in driving successful customer engagement leading to customer advocacy and partnership.
- Experience working with demand generation to evaluate business data to deliver high converting programs that result in revenue.
Benefits
- Excellent benefits
- Competitive compensation package
