Product Marketing Manager - Defense -(Maritime Tech & Intelligence)

Scale I/O - Saint Petersburg, FL

Full-time - Mid Level

Remote - Saint Petersburg, FL

About the position

The Product Marketing Manager for Defense at Scale i/o will serve as a strategic link between the Product and Marketing teams, focusing on driving the success of defense-focused solutions. This role requires a dynamic and experienced professional with a background in SaaS marketing, particularly within the defense or maritime industries, to develop and execute impactful marketing initiatives that emphasize the unique value of the company's offerings.

Responsibilities

• Develop clear and compelling positioning and messaging for the Company's defense solutions.
• Collaborate with Product Management and Marketing team to design and implement go-to-market strategies for new defense product launches and feature updates.
• Lead market research efforts, gathering insights on market trends, customer needs, and competitor analysis to shape product development and marketing strategies.
• Create sales materials such as presentations, case studies, and product collateral to support the sales team in communicating the value of their defense solutions.
• Work closely with marketing leads to provide strategic input and messaging for defense-related marketing campaigns and initiatives.
• Produce high-quality content including whitepapers, webinars, and blog posts that drive awareness and thought leadership within the defense market.
• Collaborate with the marketing team to organize attendance at industry events as well as organizing internal events as required.
• Foster strong relationships with defense customers to collect feedback, success stories, and testimonials, leveraging them to drive customer advocacy and retention.
• Establish and monitor KPIs to measure the success of product marketing efforts and make data-driven adjustments to improve outcomes.

Requirements

• 5+ years of experience in SaaS product marketing, preferably within the technology or defense industries.
• Demonstrated success in developing and executing go-to-market strategies for software products.
• Strong analytical abilities to translate market data into actionable marketing strategies.
• Excellent communication skills, both written and verbal.
• Ability to manage multiple projects in a fast-paced environment.
• Experience working remotely and collaborating with cross-functional teams.
• Ability to travel as needed (with prior notice).

Nice-to-haves

• Experience in the defense or maritime technology sectors.

Benefits

• Hybrid/Flexible working.
• Medical insurance (fully covered by the company).
• Vision and dental insurance for employees and dependents.
• Life insurance (company funded to 2x salary).
• Discretionary bonus scheme.
• Employee assistance program.
• 20 days annual leave (with buy/sell options).
• Up to 5% 401K matching.
• Gym membership subsidy.
• Volunteer Day PTO.
• Refer-a-friend recruitment bonus.
• Unlimited learning and development opportunities.