Stripe - San Francisco, CA

posted about 2 months ago

Full-time - Mid Level
San Francisco, CA
Credit Intermediation and Related Activities

About the position

As a Product Marketing Manager focused on developers at Stripe, you will play a pivotal role in shaping the future of developer experience and connecting our products with the developer community. Stripe is a financial infrastructure platform that empowers businesses of all sizes to accept payments and grow their revenue. Our mission is to increase the GDP of the internet, and as part of the Product Marketing team, you will be at the forefront of this mission, generating customer insights that inform our product strategy and leading go-to-market initiatives for our suite of products. This role is highly cross-functional, requiring collaboration with Product and Engineering, Sales, Partnerships, Demand Generation, and Campaigns. You will be involved in the entire product lifecycle, from shaping the product to driving its launch and commercialization, and ultimately growing product adoption post-launch. In this role, you will be ambitious and eager to make a significant impact at Stripe. You will take developer marketing from zero to one, building this function from the ground up. Thriving in a fast-moving, dynamic, hyper-growth environment, you will operate fluidly between high-level strategy and micro-detail execution. Your ability to empathize with developers will enable you to communicate effectively and engage them, differentiating Stripe in a competitive landscape. You will lead with data, using insights to inform your marketing strategies and iterate on product offerings. Your organizational skills will be crucial in managing complex projects and keeping various workstreams on track. As a team player, you will collaborate across nearly every team at Stripe to execute your initiatives successfully.

Responsibilities

  • Craft our go-to-market strategy to grow our developer audience and drive adoption of developer products.
  • Map the developer marketing funnel and conduct research to understand the developer persona across startups and enterprise customers.
  • Establish success metrics and use data to inform your point of view on optimal channels and content.
  • Create compelling product narratives and value propositions for our developer offerings that differentiate the Stripe developer experience.
  • Drive messaging consistency across all channels and iterate based on developer feedback.
  • Implement the go-to-market plan by partnering with Product, Developer Relations, Engineering, Communications, Design, and Marketing teams.
  • Create developer-focused marketing collateral such as social media content, demos, blogs, and landing pages.
  • Work with solutions architects, technical account managers, and partner marketing teams to create developer-specific training strategies and plans.
  • Ensure that developer insights and feedback are synthesized and shared internally to influence the developer product roadmap.

Requirements

  • 10+ years of total work experience in product marketing, product management, developer relations, engineering, solutions architecture, or communications.
  • 3+ years of marketing or go-to-market experience, preferably in B2B settings.
  • Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience.
  • Strong project management skills, with the ability to keep multiple workstreams and partners in sync on timelines.

Nice-to-haves

  • Deep understanding of developers and technical buyer needs and preferences.
  • Experience in the financial services, software, or technology industry.
  • Knowledge of and familiarity with developer products and tools.

Benefits

  • Equity
  • Company bonus or sales commissions/bonuses
  • 401(k) plan
  • Medical, dental, and vision benefits
  • Wellness stipends
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