Product Marketing Manager, Digital Health

University of Maryland - Linthicum Heights, MD

Full-time - Mid Level

Linthicum Heights, MD

Educational Services

About the position

The Product Marketing Manager for Digital Health at the University of Maryland Medical System is responsible for developing and executing comprehensive marketing strategies for the iHarbor innovation portfolio. This role focuses on driving awareness, demand, and adoption of healthcare products and technologies, working under limited supervision and reporting directly to the Vice President of iHarbor Strategy & Operations and the Senior Director of System Strategic Marketing.

Responsibilities

• Define and communicate clear, compelling, and differentiated value propositions for healthcare products and technologies.
• Develop and maintain consistent messaging across all iHarbor marketing collateral and channels.
• Collaborate with business, product management, and engineering teams to influence product roadmap and features based on market and user needs.
• Partner with sales, business development, and product implementation teams to develop tools, training, and resources for effective product evangelism and sales.
• Provide necessary materials to sales and business development teams, including presentations, case studies, and competitive analysis.
• Plan and execute demand generation campaigns to drive awareness and interest in products, including tradeshow and conference events.
• Create content, webinars, and events to generate leads and nurture them through the sales funnel.
• Contribute to iHarbor's Voice of Customer Program by incorporating customer feedback into products.
• Cultivate relationships with users and customers to gather feedback, success stories, and testimonials related to iHarbor's product portfolio.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years' experience in B2B marketing within the healthcare technology and/or software technology sector.

Nice-to-haves

• 3+ years' experience launching new products and interacting with users of early-stage technologies.