Product Marketing Manager, Digital Healthcare Technologies

$110,000 - $115,000/Yr

Cochlear - Lone Tree, CO

Full-time - Mid Level

Remote - Lone Tree, CO

Merchant Wholesalers, Durable Goods

About the position

The Product Marketing Manager for Digital Healthcare Technologies at Cochlear is responsible for executing product management activities related to software solutions that support the Nucleus and Acoustics product portfolios. This role involves managing the commercialization and lifecycle of connected care solutions, ensuring effective product launches, and collaborating with cross-functional teams to drive growth and protect market share. The position is hybrid, requiring in-office presence two days a week, and involves significant interaction with various stakeholders to optimize product performance and market positioning.

Responsibilities

• Execution of Regional Product Launches for Connected Care Products supporting the Nucleus and Acoustics Portfolios.
• Lead coordination of a cross-functional launch team including representatives from Sales, Reimbursement Services, Clinical Affairs, Regulatory Affairs, Customer Service, Quality Assurance, and Data Privacy and Information Security.
• Attend standing meetings and partner with Global Marketing to manage product launch logistics and promotional messaging.
• Responsible for creation and ownership of Product Launch Plans (PLPs) and regional business cases.
• Evaluate appropriate positioning and messaging by channel and customer to drive adoption of Connected Care technologies.
• Project Manager and Project Lead for Connected Care product launches.
• Post approval Controlled Market Release strategy and execution.
• Create and disseminate product related market announcements.
• Post-launch follow up, measurement, lessons learned, and issue mitigation.
• Support development of communications to market for product issue mitigation.
• Determine product launch and product obsolescence timing.
• Lead portfolio optimization efforts and product discontinuances.
• Communicate product changes and product issues to internal stakeholders.
• Create and disseminate messaging and FAQ documents to customer facing personnel in response to market events.
• Co-develop product training content and provide training for new hires.
• Collect competitive intelligence and communicate information internally.
• Continuously monitor market landscape for relevant trends, company news, and industry changes.
• Accompany field representatives to customer visits and attend relevant professional meetings to gather relevant market feedback.

Requirements

• Bachelor's Degree
• 5+ Years of Experience in marketing, product management or product service role, preferably in medical device or health information technology field.
• Ability to travel (up to 20%) including nights and weekends.
• Excellent computer skills with experience in various software packages, including Microsoft Suite and web‐based programs.
• Ability to manage and adapt to competing priorities and manage time and schedules in a fast‐paced environment while maintaining a high level of attention to detail.
• Demonstrated ability to prioritize current workload and projects for team and self.
• Excellent written and verbal communication and presentation skills including the ability to communicate and present to Senior levels of the organization.
• Demonstrated ability to effectively communicate with employees across all levels of the organization and in a variety of settings.

Nice-to-haves

• Experience in the medical device or health information technology field.
• Strong ability to interact effectively and proactively with all levels of the organization to develop positive, professional relationships.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Employee stock purchase plan
• Health insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Pet insurance