Product Marketing Manager, Digital Signal Isolator

Analog Group - San Jose, CA

Full-time - Mid Level

San Jose, CA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager for Digital Signal Isolator Applications will play a crucial role in defining and executing the new product strategy for our client. This position requires a self-motivated individual who will collaborate closely with various teams, including IC design, Field & Factory Application Engineers, Sales, and Marketing Communications. The primary goal is to ensure the timely and successful launch of new products into the marketplace. The strategic involvement of this role encompasses product definition, conducting market and competitive analysis, and managing new product design activities. On the tactical side, the responsibilities include overseeing new product releases, developing advertising strategies, and creating marketing collateral. The Product Marketing Manager will also handle inquiries related to products from sales teams, applications engineers, and customers through both telephone and electronic communication. This role may require travel up to 30% of the time to engage with customers and promote products effectively. The ideal candidate will have a strong background in digital signal isolators, isolated gate drivers, and isolated power systems. They should possess 5-10 years of experience in marketing or applications within an Analog IC company. Excellent verbal and written communication skills are essential, as is the ability to thrive in a fast-paced, start-up environment. A Bachelor of Science in Electrical Engineering (BSEE) or an equivalent degree is required.

Responsibilities

• Define new product strategies and execution plans.
• Conduct market and competitive analysis to inform product development.
• Manage new product design activities in collaboration with engineering teams.
• Oversee the launch of new products into the marketplace.
• Develop advertising strategies and marketing collateral for product promotion.
• Handle inquiries from sales, applications engineers, and customers regarding products.
• Promote products through various channels including advertising, editorials, and written articles.
• Troubleshoot issues and problems related to product performance and customer inquiries.
• Conduct customer visits to promote products and gather feedback.

Requirements

• Background in digital signal isolators, isolated gate drivers, or isolated power systems is highly preferred.
• 5-10 years of experience in Marketing or Applications within an Analog IC company.
• Excellent verbal and written communication skills.
• Ability to thrive in a fast-paced, start-up environment.
• Bachelor of Science in Electrical Engineering (BSEE) or equivalent.