Rite-Hite - Corporate, WI
posted 3 days ago
About the position
Rite-Hite is the global leader in the manufacture, sale, service and installation of loading dock equipment, vehicle restraints, high speed doors, high volume, low speed fans and much more - all designed to improve industrial safety, security, productivity, design, environmental control, and energy consumption. As a fast-growing B2B industrial manufacturing company, we are looking for a Product Marketing Manager for our Digital Solutions business based out of our global corporate headquarters in Milwaukee, WI. This position is responsible for leading all product marketing efforts for Rite-Hite Digital Solutions. This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan. The role will also partner with our Material Transfer Zone and Interior Solutions Group product marketing teams to develop winning solution-based product roadmaps. The candidate will drive innovation through the identification of opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products. This role is measured on key performance indicators such as orders, price realization, share gain, customer retention, marketing ROI, and utilization of value-based marketing assets.
Responsibilities
- Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team to discover unmet needs and utilization trends, validate product concepts, test value propositions, and inform pricing decisions.
- Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools.
- Helps to capture insights by actively and regularly participating in customer experience center visits.
- Defines continuous enhancements to the customer experience and incorporates into the marketing plan.
- Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management.
- Identifies and continuously drives insights from key external and internal data and trends for a given product line to strengthen business investments and marketing impact.
- Creates the marketing strategy for a product line to drive profitable growth.
- Provides a market-backed pricing view to the product manager to help inform the final pricing decision.
- Leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels.
- Creates annual and multi-year marketing plans supporting product launches and lifecycle.
- Owns the development of a relevant, credible, and unique value proposition to drive customer delight and profitable growth.
- Incorporates competitive analysis from engineering teardowns, war-gaming sessions, and product management input.
- Works with the shared marketing services team and external agencies to develop the messaging platform and positioning.
- Defines the optimum marketing mix and activities to maximize the business return on investment.
- Coordinates the development of high quality, consistent and customer-focused marketing assets.
- Identifies budget requirements and creative approaches to ensure execution of the marketing plan.
- Drives execution of the annual marketing plan aligned with the product management timeline.
- Collaborates with product management and distribution and helps provide product training.
- Oversees the content creation and assist in the execution of our Digital Journey employee training programs.
Requirements
- Bachelor's degree in marketing, Business or similar required.
- 7+ years related experience in digitally/software/SaaS focused product marketing, sales, product management or related field.
- B2B product marketing experience across the complete lifecycle preferred.
- Experience with Enterprise software product marketing is preferred.
Nice-to-haves
- Ability to work and communicate with colleagues across operating companies and supporting functions.
- Excellent oral and written communication skills; 'executive presence' skill with ability to communicate to the leadership team clearly and succinctly.
- Strong analytical, decision-making, and problem-solving skills.
- Demonstrated experience developing and measuring high impact marketing programs.
- Must be able to plan, organize and prioritize work to meet deadlines.
Benefits
- Competitive base salary
- Bonus
- Full comprehensive benefits
- 401K + match
- Profit sharing
- Medical, dental, and vision coverage
- Life and paid medical leave
- Paid holidays
- Vacation
- Up to five paid personal/sick days per year
