Product Marketing Manager-Digital Strategy

$93,700 - $169,100/Yr

T-Mobile US - Frisco, TX

Full-time - Mid Level

Frisco, TX

10,001+ employees

Telecommunications

About the position

The Product Marketing Manager for Digital Strategy at T-Mobile plays a crucial role in enhancing customer experiences through innovative digital solutions. This position involves leading the strategy and implementation of customer-centric digital experiences, utilizing consumer insights and market data to drive satisfaction and sales while optimizing costs. The manager will collaborate with cross-functional teams to develop and execute a digital strategy that aligns with T-Mobile's brand and customer expectations.

Responsibilities

• Use strong analytical ability to digest end-to-end customer experience across multiple channels and customer touch points.
• Identify experience gaps to understand customer satisfaction and motivation, developing deep insights into customer needs and behaviors.
• Use consumer and market insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital.
• Define the strategy to optimize key digital journeys based on the experience that's right for the customer and aligned to business priorities.
• Challenge current practices and build new methodologies to optimize team efforts.
• Represent the team in key leadership meetings by objectively evaluating new business strategies in a digital-first environment.
• Work with Digital Experience manager and product management to ensure proper reporting is set up to track experiences going to market.
• Responsible for the overall direction, coordination, execution, and operations of projects to enhance customer experience significantly and bring digital strategy to life.
• Optimize in-market experiences to meet customer needs and channel KPIs through continual testing and adjusting based on customer feedback.
• Build hypotheses and partner with Design, Product, and P&T teams to test assumptions using high-level prototyping, usability/concept, and/or A/B testing before full-scale launch.
• Create artifacts needed to set up projects for success, including concept strategy briefs, customer lifecycle maps, consumer research requirements, and business strategy requirements.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a relevant field such as Computer Science.
• 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue.
• Experienced with A/B testing, usability assessments, segmentation, and personalization.
• Experienced with analytics requirements, systems, measurement, and optimization.
• Experienced with marketing strategy and customer journey management.
• Experience developing go-to-market strategies, digital strategy, and related tactics in close cooperation with cross-functional teams.
• Extensive customer interaction experience and customer success storytelling.

Nice-to-haves

• Experience in usability assessments and customer journey mapping.
• Familiarity with digital marketing trends and tools.
• Knowledge of customer feedback mechanisms and data analysis.

Benefits

• 401(k)
• AD&D insurance
• Childcare
• Dental insurance
• Disability insurance
• Employee stock purchase plan
• Family leave
• Medical, dental, and vision insurance
• Flexible spending account
• Paid time off and up to 12 paid holidays
• Paid parental and family leave
• Tuition assistance
• Short- and long-term disability
• Voluntary life insurance
• Pet insurance
• Mobile service & home internet discounts