Product Marketing Manager, Ecosystem

$112,000 - $238,000/Yr

Figma - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

Figma is seeking a full-stack Product Marketing Manager to enhance its platform and partner ecosystem. This role involves collaborating with partners, product, sales, design, and marketing teams to build, launch, and promote Figma's platform and its integrations. The position focuses on developing marketing strategies, creating joint marketing plans, and driving engagement through various channels, while also building a supportive community of partners.

Responsibilities

• Work with partners to create joint marketing plans that help achieve shared goals.
• Identify potential partners to reach new audiences and build co-marketing programs.
• Drive deeper engagement with the platform and integrations through content and campaigns.
• Collaborate with the broader marketing team on creative co-marketing ideas across various channels.
• Work closely with business development and marketing teams to build and scale repeatable partner programs.
• Provide internal and partner sales teams with resources to effectively position Figma's platform and key integrations.
• Track and measure project success to improve programs continuously.
• Grow a community of partners that feel loved and valued.

Requirements

• 3+ years in product marketing, partner marketing, or a related role.
• Ability to champion the customer and experience in soliciting customer feedback.
• Strong written skills, with the ability to avoid enterprise jargon and adapt to the Figma voice.
• Experience leading and driving cross-functional initiatives.
• Experience working directly with customers and/or partners.

Nice-to-haves

• Experience launching integrations or technical products and features.
• Field event or growth marketing experience.
• Experience working with design and/or collaborative workflow tools.

Benefits

• Health insurance coverage
• Dental insurance coverage
• Vision insurance coverage
• Retirement plan with company contribution
• Parental leave
• Reproductive or family planning support
• Mental health and wellness benefits
• Generous paid time off (PTO)
• Company recharge days
• Learning and development stipend
• Work from home stipend
• Cell phone reimbursement
• Equity options for employees