Product Marketing Manager, Education

About the position

Grammarly is looking for a strategic Product Marketing Lead to drive growth in our Education segment. This role is critical in shaping how Grammarly supports learning outcomes in colleges and universities. You will partner with Product to define opportunities for expansion and the product requirements to win. The position involves driving the positioning and go-to-market (GTM) strategies for how Grammarly can help colleges and universities enhance student success and accelerate their institutional goals. This is a unique opportunity to position Grammarly as a key solution for institutions seeking practical and responsible AI implementation in education.

Responsibilities

• Own the strategy for Grammarly's Education segment, including market segmentation, value propositions, messaging, and positioning.
• Deeply understand the needs of administrators, faculty, and students in higher education institutions through research, interviews, and competitive analysis.
• Define and drive launch strategies for new features or updates relevant to academic institutions and the end-users they serve.
• Enable sales and customer success with compelling content, collateral, and training that clearly articulate the value of Grammarly for Higher Ed.
• Partner with demand generation and content teams to develop campaigns, case studies, and webinars targeting higher education decision-makers.
• Gather market feedback to influence product roadmap decisions and inform future development.
• Measure and report on marketing effectiveness across awareness, acquisition, and adoption in the Higher Education segment.

Requirements

• 4+ years of experience in product marketing, ideally with experience in B2B SaaS, edtech, or selling into the education sector.
• Proven success in building and executing GTM strategies and positioning.
• Strong collaboration skills and ability to influence cross-functional teams.
• Ability to deliver a strong point-of-view and decision-making recommendations to internal leaders, backed by data and an understanding of the education market.
• Excellent written and verbal communication skills tailored to different audiences (administrators, faculty, IT, students).
• Experience creating high-impact sales enablement and customer education materials.
• Analytical mindset with comfort in using data to drive decisions and iterate strategy.
• Passion for education and Grammarly's mission to improve communication.
• Embodies EAGER values: ethical, adaptable, gritty, empathetic, and remarkable.
• Inspired by MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.

Nice-to-haves

• Familiarity with procurement and decision-making processes in higher education.
• Experience working with Learning Management Systems (LMS), EdTech tools, or accessibility platforms.
• Background in instructional design or understanding of pedagogical frameworks.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities