Product Marketing Manager, End User Computing

$98,200 - $179,600/Yr

Amazon - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for End User Computing at AWS will be responsible for driving product launches, market research, messaging, and go-to-market strategies for AWS Secure Work products. This role requires a blend of creative storytelling and analytical skills to develop customer-centric narratives and deliver engaging experiences that align with top-level business goals. The position involves collaboration with AWS executives, product managers, marketing, sales, and partner leads to shape the future of technology that significantly impacts customers' businesses.

Responsibilities

• Develop thought leadership product positioning and customer-facing messaging.
• Work with executive leadership to champion bold, creative ideas.
• Articulate complex technical concepts in simple terms.
• Define strategy, metrics, measurement plan, and testing plan for related programs.
• Test and refine new marketing approaches and channels to reach and engage key audiences.
• Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
• Analyze messaging and campaign effectiveness using data-driven methods.
• Collaborate effectively across AWS with engineering, marketing, sales, business development, and evangelists.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation, macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.

Nice-to-haves

• Experience managing external partners to develop marketing programs.
• Experience presenting ideas to various levels of an organization to gain support for initiatives.

Benefits

• Comprehensive medical, financial, and other benefits package.
• Equity and sign-on payments may be included as part of total compensation.
• Flexible working culture to support work-life balance.