Product Marketing Manager, Fan

$100,000 - $120,000/Yr

Soundcloud - New York, NY

Full-time - Mid Level

Remote - New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud. SoundCloud is looking for a Product Marketing Manager who will work at the intersection of our product, music, and marketing teams. The Product Marketing Manager role spans the most exciting parts of our business, from understanding and anticipating customer needs - be it hobbyist creators, professional artists or music listeners and fans - to building out positioning, messaging and go-to-market strategies for various products and features. As a Product Marketing Manager at SoundCloud, you will play an important role in shaping product strategy and driving revenue growth. If we can't sell it, we probably shouldn't build it. Interacting with teams across the entire organization, you will work cross-functionally to develop and execute comprehensive marketing strategies, leveraging market insights to differentiate our offerings and capitalize on emerging opportunities. You know the power of a great story - and you love getting creative when telling them yourself. This role is based in NYC or East Coast (remote).

Responsibilities

• Develop and execute product marketing strategies aligned with company objectives
• Leverage internal and external data to identify audiences, trends, and competitive landscapes
• Develop messaging and positioning that compels user behaviors and reaches into new marketing programs and campaigns
• Lead the implementation of effective go-to-market plans for product and feature launches, holding stakeholders accountable to ensure successful execution
• Collaborate with cross-functional teams and challenge peers to drive product success through said positioning, messaging, and go-to-market strategies
• Drive the creation of marketing assets and product-related content
• Serve as a key stakeholder in product pricing and packaging strategies to maximize revenue
• Analyze product performance metrics and market feedback to optimize marketing strategies and visions beyond the actual launch moment
• Provide guidance and support to internal teams and customers as a subject matter expert for the product portfolio
• Stay informed about industry trends, competitor activities, and customer needs to inform product development and marketing initiatives
• Research trends, risks and opportunities in the music industry and digital streaming
• Establish expertise in and enable stakeholders on a set of verticals and audiences

Requirements

• 4+ years in Product Marketing or a related field
• Passion for the future of music and knowledge about music industry dynamics
• Communication chops with a track record of presenting to both senior management and external audiences
• Good judgment and an ability to handle complex situations with clarity and confidence
• Strength in establishing good relationships, building trust and managing stakeholders
• Overall adaptability and organization skills; comfort managing multiple projects and setting priorities

Benefits

• Comprehensive health benefits, including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Creativity and Wellness benefit for gym memberships, photography courses, or books
• Flexible vacation and public holiday policy allowing up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office