Product Marketing Manager, Financial Services

ServiceNow - Austin, TX

Full-time - Mid Level

Austin, TX

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager for Financial Services at ServiceNow plays a crucial role in defining and communicating the value proposition of the company's products and solutions tailored for the financial services industry. This position is responsible for creating compelling narratives that engage key stakeholders and drive growth in the sector. The role requires collaboration across various teams and the ability to act as a spokesperson for ServiceNow's offerings, ensuring alignment with market needs and customer expectations.

Responsibilities

• Define ServiceNow's value proposition for Financial Services products and solutions globally.
• Create narratives for key buying centers to drive engagement.
• Contribute to marketing and selling motions to fuel growth in Financial Services.
• Optimize marketing strategies for product target personas aligned with mission areas and solutions.
• Provide input to compelling content across various asset types and communication platforms.
• Identify, validate, and develop cross-organizational use cases for products and solutions.
• Drive scale efficiencies across ServiceNow by participating in planning and process improvements.
• Act as a spokesperson for ServiceNow products to internal and external audiences.
• Support key conferences and regional events with speaker selection and content reviews.
• Develop and deliver sales training content to improve funnel and sales performance.

Requirements

• 6+ years of technology product marketing experience, particularly in financial services.
• Strong customer-driven approach with empathy for customer needs.
• Excellent written and verbal communication skills, including public speaking.
• Stakeholder management skills across various functions.
• Collaboration skills to work with cross-functional teams and partners.
• Comfortable with social media and community participation.
• Ability to travel up to 15% for sales efforts and industry events.
• Bachelor's degree or equivalent experience.

Nice-to-haves

• Experience in creating marketing content such as white papers and presentations.
• Familiarity with community engagement and social media strategies.

Benefits

• Flexible work arrangements (remote or in-office options).
• Inclusive work environment with a focus on diversity and equal opportunity.