Product Marketing Manager - Gaming Education

$104,000 - $145,600/Yr

TEKsystems - Redmond, WA

Full-time - Mid Level

Redmond, WA

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager for Gaming Education will oversee marketing operations for a gaming client's education marketing team. This role focuses on product messaging, customer segmentation, and journey mapping for product launches, while collaborating with various teams to support marketing strategies and campaign launches. The position aims to enhance customer engagement through effective content marketing and event execution, ultimately impacting children's lives globally.

Responsibilities

• Manage daily marketing operations for the gaming education team.
• Focus on product messaging, persona development, and customer segmentation.
• Collaborate with Brand, Social, Creatives, and Education teams.
• Support marketing strategy and campaign launches.
• Drive content marketing to enhance customer engagement.
• Manage digital marketing execution and asset management.
• Standardize event execution across geographies.
• Develop customer segmentation and funnel management with the Community team.
• Manage multiple marketing programs requiring cross-functional collaboration.
• Partner with external and internal teams to identify marketing asset needs.

Requirements

• 4+ years of experience in project management and leading multi-disciplinary teams.
• Strong organizational skills to manage deliverables across timelines and budgets.
• Ability to navigate ambiguity and solve problems creatively.
• Excellent business communication, writing, and interpersonal skills.
• Experience in education marketing preferred.

Nice-to-haves

• Experience in delivering multiple programs concurrently in various lifecycle stages.
• Self-starter with a solution-oriented mindset.
• Strong executive presence and influential skills.

Benefits

• 401(k)
• AD&D insurance
• Commuter assistance
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account