Product Marketing Manager, Generative AI Creative

Meta - New York, NY

Full-time

New York, NY

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About the position

Meta is seeking a Product Marketing Manager for Generative AI Creative who will play a crucial role in shaping product roadmaps and go-to-market strategies for innovative advertising experiences. The ideal candidate will leverage their expertise in digital advertising and product development to influence product offerings and enhance advertiser experiences through research, testing, and insights.

Responsibilities

• Lead and coordinate go-to-market efforts globally to support GenAI product launches and scaled adoption
• Identify opportunities and represent the market view by conducting industry research, including deep quantitative, qualitative, and competitive analysis
• Distill and surface market feedback that informs product roadmap and improves advertising and business services offerings for the product portfolio
• Develop cross-functional partnerships with Product Management, Engineering, Research, Design, Communications, Sales, and other key teams
• Effectively and regularly communicate with leadership within the Product and Sales organizations

Requirements

• BA/BS degree
• 5+ years of experience working in product management, product marketing, management consulting, product strategy, or equivalent function
• Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
• Digital advertising product development and go-to-market experience, including an understanding of direct response digital advertisers in the U.S. and globally

Nice-to-haves

• Ads Creative product experience
• Experience being resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact