Product Marketing Manager, Generative AI, Google Search

$132,000 - $196,000/Yr

Google - New York, NY

Full-time - Mid Level

New York, NY

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

The role involves leading product marketing for generative AI in Google Search, focusing on developing naming, positioning, and messaging for new products and features. The position requires collaboration with cross-functional teams to shape the product's journey from strategy to execution, ensuring clear communication and effective marketing strategies that drive user awareness and adoption of AI features.

Responsibilities

• Lead core product marketing for generative AI in Google Search, including developing naming, positioning, and messaging for new products and features.
• Partner with Product, Engineering, and UXR teams to understand new or emerging products and technologies and translate them for consumer audiences.
• Be data-driven, focused on measuring the impact of your work, sharing learnings, and making fast improvements to drive efficiency.
• Develop compelling product narratives that articulate opportunities for Gen AI features and support the longer-term Search vision.
• Build strategic learning plans to identify user and market insights that inform the product marketing strategy, including compelling value propositions, use cases, and messaging.
• Drive the GTM strategy for new product and feature launches at a global scale.
• Drive stakeholder alignment and enable global GTM teams to ensure proper narrative representation.

Requirements

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in consumer product marketing.
• Experience shaping new products or technologies through narrative, naming, positioning, or consumer messaging.
• Experience driving cross-functional GTM strategies.

Nice-to-haves

• Experience landing successful GTM moments and consumer campaigns with technology products.
• Experience in drawing user insights through deep user research to inform product positioning.
• Experience with AI or passion for the AI space.
• Ability to take ownership of a product or program area, thinking critically about the priority goals, decisions, and impact.
• Ability to build strong, collaborative relationships with a diverse range of partners and ability to influence at senior levels.
• Exceptional storytelling skills, including articulating product and feature benefits for a consumer audience.
• Comfortable with ambiguity and self-directing projects in an unstructured environment.

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development
• Employee stock purchase plan