Product Marketing Manager - Geospatial Technologies

$66,560 - $110,240/Yr

Esri - Redlands, CA

Full-time - Mid Level

Redlands, CA

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

As a Product Marketing Manager for Geospatial Technologies at Esri, you will be responsible for driving awareness, demand, and adoption of innovative products that address complex global challenges. This role involves collaborating with cross-functional teams to develop product positioning, messaging, and value propositions, while executing go-to-market strategies. You will work within a dynamic team dedicated to promoting geospatial technology and supporting a suite of products across various markets.

Responsibilities

• Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing.
• Spearhead the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externally.
• Lead, coordinate, and execute global product release activities, internal communications, and multi-channel enablement.
• Collaborate with product management and engineering teams to distill key features and capabilities into messages that drive global awareness and adoption.
• Craft and develop materials to educate prospects and users; including web pages, emails, videos, case studies, press releases, and product resources.
• Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio.
• Provide insight into competitive capabilities.
• Develop and monitor Key Performance Indicators to measure product performance and usage.

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field.
• Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner.
• Strong interpersonal skills; thrives in a cross-functional team environment.
• Understanding of marketing technology and common marketing concepts.
• Strong project management and problem-solving skills with previous experience leading programs or highly visible projects.
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action.
• Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership.

Nice-to-haves

• Demonstrated ability in releasing, promoting, and growing innovative technology products.
• Experience communicating and presenting strategic plans to leadership.
• Experience driving or influencing process improvements.
• Experience in Geographic Information Systems (GIS) or geospatial technology.
• Experience in fields like Maritime, Bathymetry, Transportation, Utilities, or Cartography.

Benefits

• Competitive salary range of $66,560 - $110,240 per year.
• Opportunities for professional development and growth.
• Commitment to diversity, equity, and inclusion in the workplace.