Product Marketing Manager, Google Play Platforms and Devices

$132,000 - $196,000/Yr

Google - New York, NY

Full-time - Mid Level

New York, NY

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About the position

The Product Marketing Manager for Google Play Platforms and Devices is responsible for leading the marketing strategy for consumer products, focusing on shaping the go-to-market (GTM) strategy for feature launches. This role involves collaboration with cross-functional teams to enhance product representation and grow the consumer base through effective marketing initiatives.

Responsibilities

• Develop and implement comprehensive GTM strategies, land key launch moments and influence product road-map.
• Conduct market research and competitive analysis to identify target audience and messaging opportunities.
• Craft compelling product messaging and positioning, and recommendations for product improvements based on user insights and market analysis.
• Ensure alignment and execution of marketing initiatives.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of consumer product marketing experience.
• Experience managing cross-functional or cross-team projects.

Nice-to-haves

• Experience working closely with Product and Engineering to develop GTM strategies and align on hero features.
• Passion for consumers and consumer experiences, with a demonstrated ability to utilize consumer insights and data to improve the customer experience.
• Strong project management skills with ability to manage simultaneous projects across multiple internal cross-functional stakeholders.
• Problem solving and analytical skills with the ability to process analysis to simple communications.
• Experience working in digital entertainment or gaming, and on loyalty programs.
• Comfortable with ambiguity and self-directing their projects in an unstructured environment.

Benefits

• Base salary range of $132,000-$196,000 + bonus + equity + benefits.