Tiktok - Los Angeles, CA
posted 2 months ago
TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. The Global Product Marketing Team for Creative & Creators is responsible for driving go-to-market efforts for key products and features across TikTok One Creative Suite and TikTok Symphony. TikTok One serves as the central hub for all creative solutions on TikTok, enabling advertisers to commission authentic ad creatives or branded content from creators, collaborate with vetted partners and production agencies, and leverage insights that enhance creativity and sharpen the skills needed for high-impact ad campaigns. TikTok Symphony, a suite of generative AI tools, elevates TikTok content creation by streamlining the process—from scriptwriting to video production and asset optimization—ensuring that businesses can create content efficiently and effectively. As the Global Product Marketing Manager for Creative, you will lead the strategic development, testing, launch, and ongoing marketing and education for Creative products, features, and programs. Our products empower the entire TikTok ecosystem—brands, creators, agencies, talent managers, producers, and more—making ad creatives and branded content accessible and affordable for all advertisers. This role is highly cross-functional, collaborating with teams across product, regional product marketing, product operations, sales, business marketing, policy, and legal. It is ideal for candidates with a broad and deep experience in both inbound product marketing (product ideation, research, market requirement documents) and outbound product marketing (client-facing go-to-market planning, education, and content).