Product Marketing Manager (GXC)

$90,000 - $125,000/Yr

Granicus - Saint Paul, MN

Full-time - Mid Level

Saint Paul, MN

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Granicus is responsible for creating product positioning and developing marketing programs to enhance the growth of a specific product line. This role combines technical product knowledge with market insights to effectively communicate product differentiators and drive product line success. The manager will collaborate closely with various teams, including product management, sales, and customer success, to develop comprehensive strategies that meet customer needs and promote the company's digital solutions in the Govtech industry.

Responsibilities

• Work closely with customers, sales, and product teams to create product line sales strategy and deliverables to ensure product line success and growth.
• Maintain understanding of product line strengths and weaknesses to develop product positioning and messaging that differentiates our products in the market.
• Analyze data and conduct interviews to better understand how customers use our solutions.
• Perform competitive research to profile our key competitors.
• Conduct interviews to assist in defining buyer personas.
• Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars.
• Plan the launch of new products and releases and manage cross-functional implementation.
• Work and communicate cross-functionally to drive strategic demand generation efforts.

Requirements

• 3+ years of B2B Software Product Marketing experience.
• Experience with the B2B customer experience, marketing automation, service management, and/or government software application markets is preferred.
• Experience with developing product positioning and implementing product-specific demand generation programs.
• Ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important.
• Self-starter with the curiosity to expand the scope of assigned projects and tasks as needed.
• Experience in researching and analyzing market landscape and competitive intelligence.
• Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment.
• Strong written communication and presentation skills.
• Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public.
• Experience working with international and virtual teams.

Benefits

• Flexible Time Off
• Medical (includes an option that is paid 100% by Granicus!)
• Dental & Vision Insurance
• 401(k) plan with matching contribution
• Paid Parental Leave
• Employer-paid Short and Long Term Disability Insurance
• Group Term Life Insurance and AD&D Insurance
• Group legal coverage