Product Marketing Manager-Healthcare & Life Sciences

Informatica - Parker, CO

Full-time - Mid Level

Hybrid - Parker, CO

Publishing Industries

About the position

The Product Marketing Manager for Healthcare & Life Sciences at Informatica is responsible for shaping the growth strategy within the healthcare and life sciences sector. This role involves developing and executing go-to-market initiatives to enhance brand awareness and generate demand, ultimately empowering the sales team and partners to achieve success. The ideal candidate will have a strong background in enterprise/SaaS software, cloud, and AI, along with a deep understanding of marketing strategies and the healthcare landscape.

Responsibilities

• Bring a deep understanding of healthcare and life sciences, including regulatory environments, challenges, and opportunities.
• Serve as the voice of the market within the organization, ensuring alignment between product, marketing, and sales teams.
• Conduct research and stay ahead of emerging healthcare and life sciences trends and innovations, market dynamics, competitive landscape, and customer needs.
• Develop and own the go-to-market strategy for the vertical, aligning product messaging with industry pain points and business opportunities.
• Gather insights from customers, sales, and field teams to refine messaging, strategy, and product development.
• Present insights, strategies, and results to leadership to ensure alignment with broader business objectives.
• Drive thought leadership by creating compelling content like white papers, blogs, and webinars that position Informatica as an innovator in the industry.
• Craft messaging and value propositions tailored to healthcare and life sciences customers.
• Build industry-specific stories that resonate with buyers, including key use cases and customer success stories.
• Collaborate closely with product teams to translate technical capabilities into language that HCLS audiences understand and value.
• Partner with sales teams to ensure they have the knowledge, tools, and collateral needed to sell into HCLS accounts effectively.
• Create industry-specific assets like pitch decks, case studies, ROI calculators, and solution briefs.
• Deliver targeted training sessions to equip sales teams with an understanding of the HCLS market, buyer personas, and objection-handling techniques.
• Work closely with the field marketing team to design and execute campaigns targeting healthcare and life sciences accounts.
• Understand and influence the buyer journey by identifying key decision-makers and designing campaigns that effectively engage them and fuel the pipeline.
• Identify opportunities to showcase the company at industry events, trade shows, and conferences.
• Partner with teams to ensure successful execution.
• Identify opportunities to turn customers into advocates by building relationships and developing compelling case studies and joint marketing initiatives.
• Track the effectiveness of industry-specific marketing efforts using data and metrics and manage budget.
• Ensure the company remains competitive in HCLS by articulating unique differentiators and continuously evolving the go-to-market approach.

Requirements

• Bachelor's degree in marketing or a related field
• Minimum 5 years of product marketing experience, inclusive of 3+ years in healthcare and/or life sciences industry
• Exceptional storytelling and communication skills
• Ability to present in front of an audience
• Strategic thinker with attention to detail
• Natural collaborator who thrives in cross-functional teams
• Knowledge of marketing strategies and tactics in enterprise/SaaS software, cloud, and AI
• Ability to develop innovative messaging and marketing campaigns
• Proficiency in marketing analytics tools and data-driven decision-making

Benefits

• Comprehensive health, vision, and wellness benefits
• Paid parental leave
• Adoption benefits
• Life insurance
• Disability insurance
• 401k plan or international pension/retirement plans
• Flexible time-off policy and hybrid working practices
• Equity opportunities and an employee stock purchase program (ESPP)
• Comprehensive Mental Health and Employee Assistance Program (EAP) benefit