Product Marketing Manager, Healthcare

$110,000 - $115,000/Yr

Cochlear - Lone Tree, CO

Full-time - Senior

Remote - Lone Tree, CO

Merchant Wholesalers, Durable Goods

About the position

Cochlear is seeking a Product Marketing Manager in Healthcare to drive and expand service revenue through integrated marketing activities. This role involves developing strategies, executing marketing plans, and collaborating with various teams to enhance customer engagement and revenue. The successful candidate will manage a small team and report to the Director of Product Marketing, Recipient Services.

Responsibilities

• Gain in-depth understanding of revenue drivers.
• Identify trends, key segments and define behavioral patterns.
• Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.
• Use insights, research and VOC to understand the recipient experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.
• Make recommendations based on analysis of existing programs and customer data to identify opportunities for new programs and strategies to increase customer engagement and revenue.
• Present findings to extended marketing teams and across the organization.
• Work collaboratively with a range of stakeholders to create marketing plans, gain alignment and execute the roadmap.
• Monitor progress and escalate issues for timeline resolution.
• Ensure plan execution and ensure timely delivery of initiative, including metrics to effectively measure success.
• Develop content, manage creative assets and production processes for assigned deliverables.
• Drive the product lifecycle from product launch to retirement.
• Lead regional cross-functional product and/or project teams as necessary to facilitate product launches and program implementation; leadership role on these teams as required.
• Support annual budgeting process and monthly budget reforecasting.
• Assess opportunities for overspend and address any underspend.
• Ensure budget is aligned with strategic priorities.
• Hire, train, motivate and develop a small team of marketing professionals.
• Plan, align and set direction for team.

Requirements

• Bachelor's Degree in Marketing or related field
• 5+ Years of Experience, including a minimum of 3 years in product marketing including full lifecycle management
• Demonstrated experience managing through influence without direct management authority
• Proven track record of success in the design and execution of revenue generating marketing programs.
• Demonstrated abilities in planning, aligning and communicating within sphere of influence.

Benefits

• Employee stock purchase plan
• Disability insurance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Parental leave
• Vision insurance
• 401(k) matching
• Pet insurance