Product Marketing Manager, Homes.com

$110,000 - $165,000/Yr

CoStar Group - Washington, DC

Full-time - Mid Level

Washington, DC

Real Estate

About the position

The Product Marketing Manager for Homes will play a crucial role in bringing new products and features to market, collaborating with sales and product management teams to create effective marketing strategies. This position focuses on enhancing customer engagement and driving growth in the real estate sector, particularly through digital advertising. The role requires a strong understanding of B2B marketing, excellent communication skills, and the ability to work cross-functionally in a fast-paced environment.

Responsibilities

• Develop positioning and messaging for the Homes products
• Work with the product management team to shape the product roadmap and go-to-market strategy
• Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
• Research and understand buyer personas to ensure the product is designed and delivered to create value
• Translate product functionality and technical details into user benefit and value
• Conduct ongoing competitive analysis along with market and customer research
• Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers and agents
• Coordinate focus groups, client interviews and client testimonials
• Support the events team with major sales and industry events

Requirements

• Bachelor's degree from an accredited, not-for-profit University or College
• 5+ years of relevant experience in product marketing; residential is a plus
• Strong verbal and written communication skills and comfortable interacting with all levels of the organization
• Strong team player - comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders
• Ability to work effectively across sales, product, research, and training teams
• Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results
• Ability to prioritize, problem solve, multitask, and work independently
• A track record of commitment to prior employers

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
• Access to Group's Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks