Product Marketing Manager I

GM Financial Group - Irving, TX

Full-time - Mid Level

Hybrid - Irving, TX

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager I at GM Financial is responsible for leading and implementing marketing strategies aimed at enhancing awareness, engagement, and affinity with both B2C and B2B customers. This role involves executing go-to-market strategies for various initiatives that align with business goals, while collaborating with cross-functional teams to deliver exceptional customer experiences. The position requires a strong focus on understanding customer needs and translating them into effective marketing campaigns.

Responsibilities

• Execute high profile marketing initiatives that align with business needs and create an exceptional customer experience.
• Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives.
• Collaborate with product managers and marketing team members to plan and implement goals, strategies, and campaigns around products and consumer touchpoints.
• Build and manage communications and relationships with key stakeholders and influencers contributing to B2C/B2B strategies.
• Influence high-level prioritization of marketing initiatives to ensure optimal business results.
• Participate in planning for the future direction of B2C/B2B channels and features.
• Measure, assess, and report on the effectiveness of campaigns and various tactics and collateral assets.

Requirements

• Bachelor's Degree in a related field or equivalent experience required.
• Experience as a product marketer or in a similar role required.
• Experience in lifecycle marketing, account management, product marketing, product management, road mapping, and agile methodologies.
• Proven track record of project execution, completing campaigns or projects on time and on budget.
• Ability to assemble and interpret data to create business insights.
• Strong interpersonal, communication (verbal and written), cross-collaboration, and team skills.
• Ability to adapt and multitask while staying focused on business outcomes.
• Ability to understand complex issues and communicate them at a high level.

Benefits

• 401K matching
• Bonding leave for new parents (12 weeks, 100% paid)
• Tuition assistance
• Training
• GM employee auto discount
• Community service pay
• Nine company holidays