Product Marketing Manager II, Earners

$166,000 - $184,000/Yr

Uber - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Transit and Ground Passenger Transportation

About the position

As a Product Marketing Manager on the Earner team, you will be integral to helping define Uber's global marketing strategy to better understand, attract and engage drivers and couriers. This role is highly cross-functional, requiring collaboration with team members across Product, Engineering, Policy, Communications, Operations, and Marketing. Your primary responsibility will be to shape how Uber can develop strong relationships with Earners and attract new ones. You will build, develop, and scale comprehensive marketing strategies and toolkits that can be adapted to be locally relevant in each region or country. The ideal candidate should be strategic and creative, possessing excellent communication skills and ideally, experience in building workforce engagement programs at a global brand. In this role, you will craft the learning agenda in partnership with research teams, unifying insights across diverse sources to inform and guide ongoing product development as well as central regional marketing and engagement programs. You will influence and shape Earner product and business strategies and roadmaps to strengthen Earner satisfaction and supply hours, closely partnering with senior leaders within Product, Ops, Comm Ops, Comms, and Policy. Additionally, you will develop and execute go-to-market (GTM) strategies for major product launches, creating compelling naming, messaging, positioning, and campaign narratives, while setting goals and metrics for success and coordinating with cross-functional teams to ensure flawless execution. Your responsibilities will also include developing comprehensive global marketing strategies and briefs, tailored channel strategies, and guiding cross-functional and regional teams to support local implementation of best practices. You will tackle complex problems with a strategic mindset, creating thoughtful recommendations and action plans for solving those problems. This position requires a proactive approach, strong leadership presence, and the ability to work collaboratively with a large number of teams across multiple countries, time zones, backgrounds, and functions to push projects to completion.

Responsibilities

• Craft the learning agenda in partnership with research teams, unifying insights across diverse sources to inform and guide ongoing product development as well as central regional marketing and engagement programs.
• Influence and shape Earner product and business strategies and roadmaps to strengthen Earner satisfaction and supply hours, closely partnering with senior leaders within Product, Ops, Comm Ops, Comms, and Policy.
• Develop and execute GTM strategies for major product launches, developing compelling naming, messaging, positioning, and campaign narratives, setting goals and metrics for success and coordinating with cross-functional teams, ensuring flawless execution.
• Develop comprehensive global marketing strategies and briefs, developing tailored channel strategies and guiding cross-functional and regional teams to support in local implementation of best practices.
• Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems.

Requirements

• 8+ years experience delivering highly successful go to market, engagement and growth strategies and programs with 5+ years specifically in product marketing, ideally in the tech industry.
• Experience working with a diverse cross-functional team, including product, P&L owners, research, and comms. Expertise managing key partners with diverse needs and perspectives. Senior-level influencing will be key.

Nice-to-haves

• You're biased toward action, a great collaborator and master simplifier.
• You are a hard-working, detailed, organized, and motivated self-starter, who enjoys challenges and is not deterred by complicated situations.
• You can articulate the essence of complex products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plan.
• You have the willingness and know-how to deeply understand the market, customers and competition.
• You have excellent written and verbal communication skills. Comfortable presenting and sharing work with executive leadership.
• You have strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions.
• You have strong analytical skills - using data to create insightful stories, inform strategies and guide decision making.
• You have the ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion.
• You have a true passion for Uber's mission and the company's hybrid technology operations nature!

Benefits

• Base salary range of USD$166,000 per year - USD$184,000 per year.
• Eligibility to participate in Uber's bonus program.
• Potential for equity awards and other types of compensation.
• Various benefits as detailed in the Uber careers benefits link.