Product Marketing Manager III - Remote

Net Health - Pittsburgh, PA

Full-time - Mid Level

Remote - Pittsburgh, PA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager III at Net Health is responsible for driving market leadership through the development of compelling product narratives and go-to-market strategies. This role involves shaping product messaging and positioning to align with customer needs and market trends, ensuring the successful launch and enhancement of products in a dynamic healthcare SaaS environment.

Responsibilities

• Develop and maintain an understanding of market dynamics for the products managed, including industry trends and competitive dynamics.
• Demonstrate a strong understanding of the aligned product, product features, and key differentiators.
• Develop and own comprehensive product marketing plans in collaboration with cross-functional teams.
• Collaborate with product managers to refine Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).
• Drive the launch of new products and enhancements of existing offerings, ensuring successful execution with sales teams.
• Conduct market analysis to identify trends, customer needs, and competitive landscape.
• Develop and maintain competitive analyses for product lines, including SWOT analysis.
• Drive research, planning, and execution of key initiatives to improve business results.
• Develop and refine product positioning and messaging that resonates with target audiences.
• Create persuasive marketing materials, including brochures and presentation templates.
• Provide messaging guidance to customer-facing teams.
• Act as a liaison between business units and marketing functions to drive key initiatives.
• Coordinate with the demand generation team to enhance lead generation and conversion rates.
• Partner with content marketers to ensure consistent product messaging across all content assets.
• Collaborate with sales enablement to develop sales tools and training materials.
• Work with customer marketing to tailor messaging for existing customers based on insights from customer feedback programs.
• Measure and report on the effectiveness of marketing initiatives.

Requirements

• Bachelor's degree in marketing, communications, business, or related areas of study, or equivalent work experience.
• 3-5 years of product marketing, product management, or B2B marketing experience in technology products and services.
• Practical knowledge of the Pragmatic Marketing launch framework or other Product Marketing frameworks is preferred.
• Health care industry experience is preferred.
• Strong desire to work with healthcare software/technology products.
• Excellent written and verbal communication skills.
• Organizational efficiency and multi-tasking skills.
• Ability to work independently and collaboratively in cross-team projects.

Nice-to-haves

• Practical knowledge of the Pragmatic Marketing launch framework or other Product Marketing framework.
• Health care industry experience.

Benefits

• Health insurance
• Unlimited paid time off
• Comprehensive benefits package
• Employee resource groups
• Casual dress code
• Prioritized employee wellness
• Diversity and inclusion initiatives
• Career development opportunities
• Educational assistance
• Employee referral bonus
• Progressive parental leave