Product Marketing Manager (Imports)

Lactalis American Group - New York, NY

Full-time - Mid Level

New York, NY

10,001+ employees

Food Manufacturing

About the position

The Marketing Manager at Lactalis USA will be responsible for developing and implementing marketing strategies for assigned import products and brands. This role involves overseeing product lines from conceptual stages through their life cycles to optimize profit and meet corporate growth objectives. The position requires collaboration with various departments to ensure effective execution of marketing plans and to monitor market trends and pricing strategies.

Responsibilities

• Develop and execute effective annual marketing programs for assigned import products and brands.
• Collaborate with Sales, Trade Marketing, and senior management to monitor and adjust marketing plans as needed.
• Utilize the full marketing mix to achieve business results and optimize product pricing.
• Work with the Agency of Record to create impactful advertising and promotions.
• Maintain an optimal product range and monitor plans for ROI and effectiveness.
• Contribute to new product strategy development and lead new product launches.
• Develop key communication strategies and provide direction to the agency on creative projects.
• Recommend and execute market research to guide product development and communications work.
• Manage marketing programs to impact business results, including pricing and marketing spending.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a comparable discipline; MBA preferred.
• 5+ years of experience in a consumer package goods marketing position, preferably in food.
• Strong communication and analytical skills.
• Significant computer skills and familiarity with sales reporting systems.
• Ability to coordinate activities across various departments and functions.

Nice-to-haves

• Experience in the food industry or related training.
• Ability to read and interpret business periodicals and governmental regulations.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities