Product Marketing Manager, Infectious Diseases

$95,000 - $190,000/Yr

Abbott Laboratories - Lake Forest, CA

Full-time - Mid Level

Lake Forest, CA

10,001+ employees

Miscellaneous Manufacturing

About the position

The Product Marketing Manager for Abbott's Rapid Diagnostics Division will be responsible for leading marketing activities for assigned product lines within the Infectious Diseases sector. This role involves developing and executing strategies to achieve business objectives, supporting the sales organization, and collaborating with various stakeholders to enhance product positioning and market share.

Responsibilities

• Lead all marketing activity associated with product line(s) or business(es).
• Provide marketing support for the US sales organization as the voice of the product both internally and externally.
• Develop annual plans, including product positioning and competitive selling strategies, and gain leadership buy-in to grow product sales, profit, and share.
• Generate market and competitive analyses to identify market trends, customer requirements, and competitive strategy.
• Maintain product demand forecast to ensure effective inventory management and support financial planning.
• Train sales personnel on product positioning, marketing strategy, and competitive value propositions.
• Lead collaboration between Abbott and distributors' marketing teams to develop and execute annual marketing calendars.
• Build expertise and act as Subject Matter Expert on distributor-specific marketing tactics.
• Collaborate with MarComm and Product Marketing Managers to develop and implement best-in-class collateral for distributor marketing programs.
• Collaborate with internal and external stakeholders to achieve objectives.

Requirements

• Bachelor's Degree required.
• 4+ years of product marketing management experience with a proven track record.
• Strong written and verbal communication with internal and external stakeholders.
• Demonstrated cross-functional leadership and collaboration skills.
• Excellent quantitative, analytic, and problem-solving skills.
• Working knowledge of Windows operating systems and Microsoft applications including Outlook, Word, Excel, PowerPoint.

Nice-to-haves

• MBA
• Experience with diagnostics or medical device distributors and distributor models.
• Familiar with highly regulated diagnostics and/or medical devices environment(s).
• Experience and proficiency with P&L / budget management.

Benefits

• Free coverage in HIP PPO medical plan for participants who complete a short wellness assessment.