Product Marketing Manager Intern (Monetization Product Strategy & Operations)- 2025 Summer (MBA)

Tiktok - New York, NY

Full-time - Intern

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. Our global headquarters are located in Los Angeles and Singapore, with offices in major cities including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. At TikTok, creation is at the core of our purpose, and we strive to help imaginations thrive. This philosophy extends to our teams, who work collaboratively to inspire creativity and bring joy to our users. We view every challenge as an opportunity to learn, innovate, and grow together as a team. Our commitment to courage and creativity drives our impact on ourselves, our company, and the communities we serve. The North America Monetization Product Strategy & Operations team plays a crucial role in ensuring that US and Canadian advertisers are inspired and empowered to build their brands on the TikTok platform. As consultative partners to the Global Business Solutions (GBS) and Product teams, we focus on driving revenue by effectively landing products and solutions in the market through a vertical lens. We are currently seeking talented individuals for an internship in 2025, aimed at providing students with industry exposure and hands-on experience. This internship program will run for 12 weeks, starting in May/June 2025, and will include a vibrant mix of social events and development workshops to help interns explore their potential career paths while gaining real-world experience. Interns will have the opportunity to partner with Vertical Product Marketing Managers (PMMs) to own the activation strategy and revenue for their assigned verticals. This role will focus on revenue generation and scaled activation through sales enablement, requiring a deep understanding of customer needs and the entire product suite related to their vertical. Interns will collaborate with cross-functional teams to drive product adoption, work closely with the Sales team to understand user pain points, and lead vertical understanding and opportunity assessments. This position will also involve representing the vertical/market with Product teams and developing strong vertical activations within the broader TikTok ecosystem.

Responsibilities

• Partner with Vertical PMMs to own the activation strategy and revenue for assigned verticals.
• Focus on revenue and scaled activation through sales enablement.
• Become an expert on the assigned vertical and customer needs, understanding the entire product suite as it relates to the vertical.
• Collaborate with cross-functional teams to drive vertical product adoption.
• Work closely with the Sales team to understand user pain points and prioritize solutions to influence product development.
• Lead vertical understanding, opportunity assessment, and customer feedback, representing the vertical/market with Product teams.
• Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop effective vertical activations.

Requirements

• Currently pursuing a full-time MBA or related discipline.
• Driven by revenue and guided by revenue in all decisions.
• Experience in product marketing or product strategy with advertising products.
• Significant experience in a specific industry vertical (as a salesperson, vertical product marketing manager, or similar role).
• Experience partnering with and influencing sales teams and developing go-to-market strategies.

Nice-to-haves

• Experience in Product Marketing with FinServ/Auto and disruptors vertical expertise.
• Upper-funnel brand advertising experience.
• Strong communication and case-building experience.

Benefits

• Hands-on experience in developing fundamental skills.
• Exploration of potential career paths through workshops and social events.