Product Marketing Manager - International Communications

$93,700 - $169,100/Yr

T-Mobile US - Bellevue, WA

Full-time - Mid Level

Bellevue, WA

Telecommunications

About the position

As a Product Marketing Manager at T-Mobile, you will drive the strategy and business results for innovative consumer products. This role involves developing marketing plans, collaborating with cross-functional teams, and acting as a consumer advocate to ensure that products meet market needs and drive business growth. You will leverage consumer insights and analytical skills to create compelling value propositions and marketing strategies that resonate with customers.

Responsibilities

• Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs.
• Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props.
• Engage with product, technical and other teams on validating feasibility.
• Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
• Collaborate to build effective sales tools, training materials, FAQs that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts.
• Monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders.
• Liaise with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins.
• Use business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
• 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
• Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
• Extensive customer interaction experience and customer success storytelling (Required)
• Strong communication skills (verbal and written) and strong content development skills (Required)
• Proven interaction, interface and project management with cross-functional teams (Required)
• Experience working on UX, designs and digital flows (Required)

Nice-to-haves

• Deep passion for consumer technology (hardware, software, apps, digital services) and current market trends (Preferred)
• Strong understanding of the product development lifecycle for products and services (Preferred)

Benefits

• Paid parental leave
• AD&D insurance
• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Family leave
• Parental leave
• Vision insurance
• Life insurance
• Childcare
• Pet insurance