Product Marketing Manager - International Communications
T-Mobile - Bellevue, WA
posted 2 days ago
About the position
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! As a Product Marketing Manager you will drive the strategy and business results for industry disrupting T-Mobile consumer products. You will be responsible for the vision, strategy, value props, positioning and marketing plans for your products and will partner with our insights, product, GTM and sales teams to bring innovative products and experiences to market. To be successful in this role, you will be a strategic thought leader with a growth mindset. You will act as a consumer advocate and will have strong business and analytical acumen, understanding of industry landscape, consumer insights & drivers, and ability to deal with uncertainty while building concepts and value props from scratch.
Responsibilities
- Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs.
- Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props.
- Engage with product, technical and other teams on validating feasibility.
- Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
- Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts.
- Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders.
- Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins.
- Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies.
- Also responsible for other Duties/Projects as assigned by business management as needed.
Requirements
- Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
- 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
- Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
- A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus.
- Extensive customer interaction experience and customer success storytelling (Required)
- Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
- Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
- Experience working on UX, designs and digital flows (Required)
- Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products. (Preferred)
- Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life. (Preferred)
- Cross Functional Relationships experience (Required)
- At least 18 years of age
- Legally authorized to work in the United States
Nice-to-haves
- Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products.
- Product Management experience: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life.
Benefits
- Medical, dental and vision insurance
- Flexible spending account
- 401(k)
- Employee stock grants
- Employee stock purchase plan
- Paid time off and up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
