Product Marketing Manager - International Communications

$93,700 - $169,100/Yr

T-Mobile US - Frisco, TX

Full-time - Mid Level

Frisco, TX

Telecommunications

About the position

As a Product Marketing Manager at T-Mobile, you will be responsible for driving the strategy and business results for innovative consumer products. This role involves developing marketing plans, collaborating with cross-functional teams, and acting as a consumer advocate to ensure that products meet customer needs and market demands. You will leverage insights and analytics to create compelling value propositions and oversee the launch of new products in the market.

Responsibilities

• Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs.
• Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props.
• Engage with product, technical and other teams on validating feasibility.
• Support launch planning and orchestrate execution of the commercial release of new products and Go-To-Market (GTM) strategy.
• Collaborate to build effective sales tools, training materials, FAQs that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts.
• Monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders.
• Liaise with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins.
• Use business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
• 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
• Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
• Strong communication skills (verbal and written) and strong content development skills (Required)
• Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
• Experience working on UX, designs and digital flows (Required)

Nice-to-haves

• Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products (Preferred)
• Strong understanding of the product development lifecycle for products and services (Preferred)

Benefits

• Paid parental leave
• AD&D insurance
• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Family leave
• Parental leave
• Vision insurance
• Life insurance
• Childcare
• Pet insurance