Product Marketing Manager, International - Reality Labs

Meta - Burlingame, CA

Full-time - Mid Level

Burlingame, CA

5,001-10,000 employees

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About the position

The Product Marketing Manager for International at Meta's Reality Labs is responsible for driving and managing the portfolio of products across international markets. This role focuses on developing and executing strategies to support product growth, ensuring alignment with customer feedback and overall portfolio performance. The ideal candidate will possess a blend of strategic vision, strong communication skills, and extensive experience in international product marketing, particularly in consumer electronics.

Responsibilities

• Inform and guide strategic decisions and tradeoffs related to product growth in international markets.
• Define prioritization, strategy, roadmap, and success metrics for cross-functional business initiatives.
• Lead growth initiatives through quantitative analysis and qualitative feedback, representing the customer’s point of view internally.
• Partner with Reality Labs HW and SW teams to improve product-market fit in international markets.
• Develop business strategy grounded in consumer journey frameworks and market dynamics.
• Collaborate with the marketing team to develop marketing programs based on consumer insights.
• Work with the Sales team on category analysis and creative assets for in-market products.

Requirements

• 8+ years of experience in inbound or outbound product marketing for consumer tech hardware and/or software.
• Experience with customer research and using data to inform product and go-to-market strategy.
• Proficiency in working cross-functionally in fast-paced environments.
• Experience delivering product launch results with various internal and external partners.

Nice-to-haves

• Product marketing experience in consumer hardware and software products.
• Domain knowledge in AR/VR, wearable devices, and mobile devices.
• Experience with both early-stage and established products.
• BA/BS degree in marketing, business, or related field; MBA preferred.

Benefits

• Competitive salary and performance bonuses
• Health insurance coverage
• 401k retirement savings plan
• Paid time off and holidays
• Professional development opportunities