Product Marketing Manager IV - VYQPYsWg9C9V-3294

$197,600 - $197,600/Yr

BCforward - Oak Grove, IL

Full-time - Mid Level

Remote - Oak Grove, IL

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager IV at BC Forward is responsible for leading the go-to-market strategy for advertising solutions targeted at major Consumer Packaged Goods (CPG) partners in North America. This role requires a strong background in marketing and project management, with a focus on driving product growth in a fast-paced online marketing environment. The ideal candidate will work collaboratively with cross-functional teams and possess excellent critical thinking and digital marketing skills, while also being adept at influencing stakeholders within a complex organizational structure.

Responsibilities

• Lead the go-to-market strategy for advertising solutions for CPG partners.
• Collaborate with product development and sales channels to drive product growth.
• Work with cross-functional teams to ensure successful product launches.
• Analyze market trends and customer needs to inform product marketing strategies.
• Influence stakeholders at various levels within the organization.

Requirements

• Bachelor's degree in a relevant field.
• 6+ years of experience in digital marketing.
• Demonstrated product marketing experience in web and mobile advertising.
• Strong analytical skills with experience in data-driven problem solving.
• Proven track record of influencing behavior across various organizational levels.
• Customer service orientation with experience in client-facing roles.
• Excellent communication and presentation skills.

Nice-to-haves

• Experience in the CPG industry.
• 6+ years of experience in brand marketing, advertising strategy, or media buying.
• Project/Program Management experience to drive partnerships.
• Experience engaging with C-Level executives on strategic decisions.
• Ability to distill complex information into easily understood themes.
• Familiarity with ecommerce strategies for CPGs.

Benefits

• Major medical insurance
• Health Savings Account (HSA)
• Dental insurance
• Vision insurance
• Employer-provided group life insurance
• Voluntary life insurance
• Short-term disability
• Long-term disability
• 401k