Product Marketing Manager IV - VYQPYsWg9C9V-3294

$197,600 - $197,600/Yr

BCforward - Oak Grove, IL

Full-time - Mid Level

Remote - Oak Grove, IL

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager IV at BC Forward is responsible for leading the go-to-market strategy for advertising solutions targeted at major Consumer Packaged Goods (CPG) partners in North America. This role requires a strong background in marketing and project management, with a focus on driving product growth in a fast-paced digital marketing environment. The ideal candidate will work collaboratively with cross-functional teams and possess excellent critical thinking and digital marketing skills, along with the ability to influence stakeholders in a complex organizational structure.

Responsibilities

• Lead the go-to-market strategy for advertising solutions for CPG partners.
• Collaborate with product development and sales channels to drive product growth.
• Work with cross-functional teams to ensure successful product launches.
• Analyze market trends and customer data to inform marketing strategies.
• Influence stakeholders at various levels within the organization.

Requirements

• Bachelor's degree
• 6+ years of experience in digital marketing
• Demonstrated product marketing experience in web and mobile advertising
• Strong analytical skills and experience in data-driven problem solving
• Proven track record of influencing behavior across various organizational levels
• Customer service orientation with client-facing experience
• Excellent communication and presentation skills.

Nice-to-haves

• Experience in the CPG industry
• 6+ years in brand marketing, advertising strategy, or media buying
• Project/Program Management experience
• Executive presence with experience in strategic product decisions
• Ability to distill complex information into clear themes
• Familiarity with advertising products and ecommerce strategies for CPGs
• Training or education experience.

Benefits

• Major medical insurance
• Health Savings Account (HSA)
• Dental insurance
• Vision insurance
• Employer-provided group life insurance
• Voluntary life insurance
• Short-term disability insurance
• Long-term disability insurance
• 401k plan