Product Marketing Manager IV

$166,400 - $187,200/Yr

BCforward - Menlo Park, CA

Full-time - Mid Level

Remote - Menlo Park, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager IV role at BCForward is a contract position focused on leading the operations for a new advertiser program. This position requires collaboration with agency partners and internal teams to effectively communicate product launches and manage go-to-market strategies. The role emphasizes project management, risk anticipation, and stakeholder communication, making it essential for candidates to have a strong background in marketing and analytical roles.

Responsibilities

• Help stand up and own the operations for a net new advertiser program, partnering closely with agency partners and internal cross-functional team members.
• Lead go-to-market for new launches, communicating the rollout of new products and features to sales teams and businesses in partnership with marketing, PR, and sales teams.
• Manage high-priority, fast-moving decisions and communications regarding product and go-to-market strategy.
• Anticipate risks and manage escalations that arise along the way and see them through to resolution.

Requirements

• 6+ years of work experience in management consulting, business strategy and operations, digital marketing/advertising, investment banking/venture capital, analytics/data science, or other analytical roles.
• Proven experience in simplifying complex concepts.
• Strong track record of execution, project management, and operating independently.
• Cross-functional skills with demonstrated experience collaborating and influencing partners and managing key stakeholders.
• Experience creating structured frameworks to evaluate problems and present recommendations for how to proceed.
• Experience contributing in setting strategic direction and executing go-to-market plans.
• BA/BS degree.

Nice-to-haves

• Draw insights from large complex data sets and make strategic decisions.
• Experience working in creator marketing.

Benefits

• Major medical insurance
• Health Savings Account (HSA)
• Dental insurance
• Vision insurance
• Employer-provided group life insurance
• Voluntary life insurance
• Short-term disability
• Long-term disability
• 401k