Product Marketing Manager, Jira

$129,600 - $172,800/Yr

Atlassian - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Publishing Industries

About the position

As a member of the Jira PLG marketing team at Atlassian, you will be responsible for implementing product-led marketing programs aimed at existing Jira SMB customers. The role focuses on driving adoption, usage, upsell, and expansion efforts by collaborating closely with Product Management and Demand Generation teams. You will help influence the go-to-market strategy, execute campaigns, and create messaging that effectively communicates the value of Jira to both technical and non-technical users.

Responsibilities

• Partner with the customer lifecycle marketing team to drive cohesive customer journeys and campaigns.
• Influence the go-to-market strategy by providing market and customer insights to product and customer lifecycle marketing.
• Collaborate with product management to incorporate the voice of the customer into roadmap and strategy discussions.
• Become the expert on solution and use case messaging, targeting customers effectively with the right assets and messaging.
• Conduct customer, market, and competitive research to continuously refine messaging and campaigns.

Requirements

• 3-5+ years of B2B product marketing experience.
• Understanding of PLG/Flywheel tactics for executing go-to-market plans across various channels.
• Ability to write unique and compelling content for diverse personas.
• Creative self-starter who identifies key opportunities autonomously and makes data-informed decisions.
• Ability to translate customer needs and market demand into effective messaging and content.
• Experience in building relationships with peers and stakeholders across marketing, product, and sales.
• Proven track record of delivering impactful campaigns and making data-driven decisions.

Benefits

• Health coverage
• Paid volunteer days
• Wellness resources