Product Marketing Manager, K-12 Learning Management

$110,000 - $130,000/Yr

Instructure - Remote, OR

Full-time - Mid Level

Remote, OR

Publishing Industries

About the position

The Product Marketing Manager for K-12 Learning Management (LMS) at Instructure will play a crucial role in shaping the Go-To-Market strategy for the company's learning management offerings, particularly the Canvas LMS. This position focuses on ensuring that product releases are strategically supported and optimized while differentiating Instructure's position in the competitive K-12 LMS market. The ideal candidate will collaborate with various stakeholders across the organization, leveraging their expertise in product marketing to drive successful product launches and enhance customer engagement.

Responsibilities

• Demonstrate deep customer and sector knowledge to influence product and market expertise.
• Synthesize customer feedback, market research, and competitive intelligence to develop core messaging and positioning for products and services.
• Manage release readiness by influencing the product roadmap and ensuring marketing materials are updated and created as needed.
• Create compelling product marketing collateral, including presentations, case studies, and videos.
• Support the development of engaging programming at industry conferences and events.
• Develop tools for sales and customer success enablement, including presentations, competitive analysis, and whitepapers.

Requirements

• 3+ years of product marketing experience in Education and/or Enterprise B2B software.
• Experience managing product releases for mid-sized technology organizations.
• Ability to map competitive landscapes and articulate unique differentiators in messaging assets.
• Experience collaborating with marketing, product management, services, and field sales teams.
• Proficiency in creating diverse product collateral, including videos and blog posts.

Nice-to-haves

• Experience with tools like Canva, Navattic, and Google Slides for creating marketing collateral.

Benefits

• Competitive salary
• Equity and 401k
• Medical, dental, disability, and life insurance
• HSA program
• Vision insurance
• Voluntary life and AD&D
• Tuition reimbursement
• Paid time off and 11 paid holidays
• Flexible work schedules
• LifeStyle Spending Account