McGraw-Hill - New York, NY
posted 2 months ago
At McGraw Hill, we create best-in-class, next-generation learning platforms that are utilized by millions of students and educators worldwide, spanning from kindergarten through graduate school. Our mission is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and enhance a student's learning experience. We foster a supportive and collaborative environment where you can grow your career in a way that fits into your life. The work you do at McGraw Hill will be meaningful, as we collectively design content that will shape the future of education. Join us and experience a sense of fulfillment that will inspire you to reach even greater heights. As a Product Marketing Manager within the Portfolio Marketing team, you will leverage market research and customer feedback to drive growth and market success, specifically focusing on the PreK-12 market for Math, Science, and Social Studies. You will partner with our Custom Portfolio and regional sales leadership to achieve results in targeted markets. This marketing leader will be responsible for planning and executing high-impact marketing initiatives, which include conducting market research, customer segmentation, market assessment, competitive positioning, developing compelling pricing strategies, and enabling go-to-market sales efforts. You will also inform product development across various product lines. In this remote position, you will be expected to bring insightful questions that challenge the status quo, assisting the product team in developing winning solutions. You will synthesize data from multiple sources to make strategic recommendations and collaborate with Marketing, Sales, and Product Development to ensure the voice of the customer is integrated into all aspects of your work. Your role will involve defining target audiences and personas, reviewing market research to understand market needs, developing value propositions, managing creative production for various marketing assets, and maintaining an understanding of the competitive landscape to provide differentiation through sales support and marketing strategies. You will uphold core business objectives by supporting the development of business cases, market value, and product development timelines from strategic planning to product launch, all while focusing on telling compelling stories about our organization, programs, and products.