Product Marketing Manager - Kubernetes, Serverless and Kubernetes PMM

$98,200 - $179,600/Yr

Amazon - Santa Clara, CA

Full-time - Mid Level

Santa Clara, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Amazon Web Services (AWS) is seeking a Product Marketing Manager for its Kubernetes solutions, specifically focusing on services such as Amazon Elastic Kubernetes Service (EKS), Amazon Elastic Kubernetes Service - Anywhere, and Amazon Elastic Container Registry. This role is pivotal in defining and driving the marketing and go-to-market strategy for these industry-leading services. The successful candidate will be responsible for creating compelling content that helps customers understand their use cases and value propositions, as well as building effective marketing programs to drive awareness, customer engagement, service adoption, and retention. In this position, you will work closely with various stakeholders, including the EKS service team and product marketers across the organization, to identify strategic customers and develop audience-specific messages, content, and tools. Your responsibilities will include defining positioning and messaging for enterprise customers deploying workloads on Amazon EKS, creating eBooks, presentations, whitepapers, infographics, webinars, and customer success stories. You will also develop comprehensive marketing programs aimed at increasing engagement and service consideration, making a significant impact on a rapidly growing business. A typical day in this role involves identifying compelling and strategic customers deploying production workloads, diving deep into ROI and qualitative proof points, and executing breakthrough product marketing activities that effectively reach target audiences. You will partner with other marketing teams to incorporate Amazon EKS into global marketing initiatives and work across AWS with groups such as product, digital marketing, sales, and business development to achieve business goals. Continuous measurement and optimization of product marketing initiatives will also be a key part of your responsibilities.

Responsibilities

• Define positioning and messaging for enterprise customers deploying workloads on Amazon EKS and related services.
• Partner with the EKS service team and product marketers to identify strategic customers.
• Create audience-specific messages, content, and tools such as eBooks, presentations, and webinars.
• Develop comprehensive marketing programs to increase engagement and service consideration.
• Identify compelling customers deploying production workloads to gather ROI and qualitative proof points.
• Execute product marketing activities that effectively reach target audiences.
• Collaborate with other marketing teams to incorporate Amazon EKS into global marketing initiatives.
• Work across AWS with product, digital marketing, sales, and business development teams to achieve business goals.
• Continuously measure and optimize product marketing initiatives.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency in Excel or Tableau for data manipulation, including macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional marketing programs or campaigns from concept to completion.
• Experience managing and measuring marketing performance across various channels.
• Strong presentation skills and ability to communicate ideas effectively to various levels of an organization.

Nice-to-haves

• Experience in marketing research.
• Master's degree or MBA.

Benefits

• Comprehensive medical, financial, and other benefits.
• Equity and sign-on payments may be provided as part of the total compensation package.
• Flexible working culture to support work-life balance.
• Mentorship and career growth opportunities.
• Employee-led affinity groups fostering a culture of inclusion.