Product Marketing Manager (Lake Forest, IL)

$109,300 - $218,700/Yr

Abbott Laboratories - Lake Forest, IL

Full-time - Mid Level

Lake Forest, IL

10,001+ employees

Miscellaneous Manufacturing

About the position

The Product Marketing Manager at Abbott Laboratories is responsible for managing the product area in alignment with the global marketing plan. This role involves acting as a subject matter expert on products and solutions, collaborating with various teams to develop and launch new products, and ensuring the delivery of exceptional customer value and business targets within the Digital Health Solutions (DHS) franchise.

Responsibilities

• Proactively identify new opportunities to grow and differentiate the franchise.
• Collaborate across the organization to effectively develop and launch new products and solutions on-time and on-budget.
• Support the development and management of a successful, sustainable Digital Health Solutions (DHS) franchise.
• Support the global product strategy, product development, and commercialization of products in the DHS portfolio.
• Collaborate on the execution of global marketing initiatives to grow the business, including product and portfolio strategy and roadmap.
• Serve as product/market expert related to product positioning, claims, competitive information, and product performance.
• Provide direction on user needs and product requirements based on insights from market research and customer input.
• Participate in strategic planning initiatives such as portfolio management and long-range strategic planning.
• Provide leadership and direction to R&D and support organizations throughout the product development cycle.
• Develop sales tools, training materials, and customer communications to support sales and address product line issues.
• Ensure launch and post-launch success by providing support to global commercial organizations and on-market teams.

Requirements

• Bachelor's degree in business, life sciences, engineering, or related technical discipline.
• 3+ years of product marketing, sales, or equivalent experience in healthcare or medical products, preferably in diagnostics.
• Experience in product management/development and launch, including go-to-market planning.
• Strong presentation and communication skills, strategic planning, critical thinking, decision-making capabilities, and market analysis.

Nice-to-haves

• Experience in developing compelling content for marketing materials.
• Demonstrated leadership skills with the ability to influence others without authority.
• Demonstrated collaboration skills with the ability to build alignment across various stakeholders.
• Demonstrated learning agility with the ability to quickly master new topic areas.

Benefits

• Health insurance
• Retirement plan
• Tuition reimbursement