Product Marketing Manager Lead - TikTok Shop - Seattle

Tiktok - Seattle, WA

Full-time - Mid Level

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The position involves leading the product marketing team for TikTok Shop, focusing on promoting e-commerce products and driving product adoption in the U.S. marketplace. The role emphasizes developing go-to-market strategies, crafting messaging, and fostering cross-functional collaboration to ensure successful product launches and engagement with core audiences.

Responsibilities

• Leading and developing a team of product marketers dedicated to promoting TikTok Shop products.
• Demonstrating excellence in taking new products to market through go-to-market (GTM) strategies.
• Developing and refining messaging, positioning, and naming conventions for TikTok Shop products.
• Fostering strong cross-functional collaboration for seamless product launches and sales enablement.
• Driving product adoption and engagement through targeted marketing initiatives.
• Developing industry-leading sales enablement programs, including collateral and training.
• Building strong thought leadership narratives about TikTok's impact on eCommerce.

Requirements

• Expertise in business-to-business (B2B) marketing at technology companies.
• Exceptional ability to craft messaging and positioning with strong writing skills.
• Proven track record in launching products and driving product adoption.
• Strong leadership skills to inspire and manage a high-performing team.
• Excellent cross-functional collaboration and communication abilities.

Nice-to-haves

• 5 years in product marketing leadership with significant experience leading teams.

Benefits

• Inclusive workplace culture
• Commitment to diversity and inclusion
• Reasonable accommodations for candidates with disabilities and other protected reasons