Product Marketing Manager Lead - TikTok Shop - Seattle

$141,360 - $275,652/Yr

Tiktok - Seattle, WA

Full-time - Manager

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a Product Marketing Manager Lead for TikTok Shop, you will play a pivotal role in shaping the e-commerce experience on our platform. The e-commerce industry has seen tremendous growth, and TikTok is uniquely positioned to deliver an innovative and engaging shopping experience to our users. You will lead a team of product marketers dedicated to promoting TikTok Shop products, ensuring that our messaging resonates with our core audiences, including Sellers, Creators, Partners, and Shoppers. In this role, you will be responsible for developing and executing go-to-market (GTM) strategies that drive product awareness and adoption in the U.S. marketplace. You will refine messaging, positioning, and naming conventions for TikTok Shop products, fostering strong cross-functional collaboration to ensure seamless product launches and sales enablement. Your efforts will be crucial in driving product adoption and engagement through targeted marketing initiatives, as well as developing industry-leading sales enablement programs that include collateral, customer evidence, and training. You will also build strong thought leadership narratives that highlight how TikTok is shaping the future of eCommerce. This will involve digging deep into data to yield insights and working cross-functionally to integrate these insights into various work streams, including sales enablement, public relations, and analyst relations. Your leadership will inspire and manage a high-performing team, ensuring that we continue to innovate and grow in this competitive landscape.

Responsibilities

• Leading and developing a team of product marketers dedicated to promoting TikTok Shop products.
• Demonstrating excellence in taking new products to market through go-to-market (GTM) strategies, driving product awareness, understanding, and adoption in the U.S. marketplace.
• Developing and refining messaging, positioning, and naming conventions tailored for TikTok Shop products.
• Fostering strong cross-functional collaboration to ensure seamless product launches, sales enablement, and product adoption.
• Driving product adoption and engagement through targeted marketing initiatives.
• Developing industry-leading sales enablement programs, including collateral, customer evidence, and training.
• Building strong thought leadership narratives to tell the story about how TikTok is shaping the future of eCommerce.

Requirements

• Expertise in business-to-business (B2B) marketing at technology companies.
• Exceptional ability to craft messaging and positioning, with strong writing skills and the ability to coach others' writing skills.
• Proven track record in launching products and driving product adoption.
• Strong leadership skills, with the ability to inspire and manage a high-performing team.
• Excellent cross-functional collaboration and communication abilities.

Nice-to-haves

• 5 years in product marketing leadership, with significant experience leading teams.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents.
• Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.